The TTB site comes through again this week, showing off the likely labels for the two beers fighting to be victorious in the 2009 version of the Samuel Adams Beer Lover's Choice competition, in which the winner goes into regular production for the company.
It looks like the Boston Beer Company is getting back to the basics this year with two simple beers: Sample A is a 5.2% ABV Pilsner "brewed with only Noble hops," and Sample B is a 5.8% ABV Ale "brewed with hops from three traditional growing regions."
Should be interesting to find out more about these beers as the year goes on, but here are the labels (extremely basic, as always for this competition) as they stand now: