Tuesday, June 22, 2010

Abita Asks Beer Lovers to "Save Our Shore"

In the first high profile move that I've seen within the craft beer industry to support the Gulf Coast communities affected by the BP oil spill, Louisiana's Abita Brewing Company will soon be announcing it's plans to roll out Save Our Shore, a Charitable Pilsner where "75 cents of every bottle sold goes to the rescue and restoration of the environment, industry and individuals fighting to survive the disastrous Gulf oil spill."

As for the beer itself, the label text continues that "this unfiltered Weizen Pils is made with Pilsner and Wheat malts. It is hopped and dry hopped with Sterling and German Perle hops. It has a brilliant gold color, a sweet malt flavor, and a pleasant bitterness and aroma." Check out the full label artwork below.

The ABV weighs in at 7.0% and bottles should begin hitting the shelves sometime in July.

Abita gets a big thumbs up for it's efforts here, and it's not the first time they've done something like this. Shortly after Hurricane Katrina ravaged the Gulf Coast in 2005, Abita brewed and released Restoration Pale Ale to help the recovery efforts of New Orleans and the surrounding area.

I would challenge all production breweries to incorporate a special release beer into their lineups that has a portion of it's proceeds donated back to charity. It doesn't and shouldn't have to be for major events like the oil spill either: giving back to medical, educational and athletic programs on the local or regional levels is just as important and necessary. I know that most craft breweries aren't exactly cash cows when it comes to overall profit and cash flow, but donating back with just one beer for just one cause would be a great thing to see.

As it stands now, this spill obviously hits close to home for the Abita family and I'd urge everyone to pick up a few bottles when they spot them.