Saturday, October 17, 2009

TTB Find of the Week: BIG Beer from Blue Moon?

This one was actually approved by the TTB back in the summer, so I'm surprised I hadn't heard about it until now, but MillerCoors' faux-craft Blue Moon brand appears ready to test the waters of the big beer market with Grand Cru, an 8.2% ABV behemoth (for them) brewed with coriander and orange peel, and available in 750ml bottles. Wow. Just, One things for certain, I can't say that I'm not intrigued.

If you notice, it still has the "Belgian White, Belgian-Style Wheat Ale" tag to it that the standard Blue Moon beer carries, so it would seem that this is just an amped up version of their flagship for the brand, but we shall see...

The label clearly notes a 2009 "vintage," so look for it to hit the shelves sometime in the next couple of months.

Hopback, beer, Blue Moon, MillerCoors, Grand Cru, Belgian White